Nvidia, AMD Launch Next-Gen AI Chips Amid Growing Competition

Intel, AMD and Nvidia Corp. (NASDAQ: NVDA) all recently and independently rolled out their next-gen AI chips in Taiwan. Nvidia’s CEO Jensen Huang stated while addressing the audience at Taipei’s National Taiwan University that the company would launch its most advanced artificial intelligence (AI) chip platform, dubbed Rubin ,in 2026.

This platform follows the Blackwell platform, which was launched in March and supplies chips to data centers. At the time of its launch, Nvidia christened Blackwell the most powerful chip in the world. The platform’s architecture features transformative technologies for accelerated computing.

The Rubin will comprise of advanced networking chips, a new central processing unit known as Vera and new graphics processing units. Huang explained that the intersection of accelerated computing and artificial intelligence would redefine the future, noting that the industry is at the brink of a major shift in computing.

The competition to develop generative applications based on artificial intelligence has led to increasing global demand for chips used in data centers. Investors have also increased their demand for shares in chip companies over the last few years. In the last 12 months, Nvidia’s share prices more than doubled.

Currently, the company makes up about 70% of sales of AI semiconductors. Competition from major competitors such as Intel and AMD is growing, however, with new products being introduced to decrease Nvidia’s dominance in the market.

AMD CEO Lisa Su rolled out the company’s  latest artificial intelligence processors in Taipei, adding that AMD planned to develop new products over the next two years. Su revealed that artificial intelligence was the company’s current priority.

AMD plans to roll out its next-gen MI325X accelerator in the fourth quarter of this year. Its new chip will feature faster memory bandwidth, more memory and better computer performance. Its M1350 accelerator is set for launch in 2025 while M1400 shall be launched in 2026.

Soon after AMD’s announcement, Intel CEO Patrick Gelsinger announced the sixth generation of Intel’s Xeon chips for data centers. He also spoke of the company’s Gaudi 3 AI accelerator chips, noting that the chips were one-third cheaper than the H100 chip produced by Nvidia.

Both AMD and Nvidia have been known for developing graphic processing units for video games. These units were primarily designed to deliver rich, real-time graphics. While both companies are still involved in this space, their graphic processing units are now being used to power generative artificial intelligence, which supports chatbots such as ChatGPT.

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