Meta is set to launch an independent Meta AI app in the second quarter of 2025, positioning it as a stronger competitor to Google Gemini and OpenAI. The move aligns with CEO Mark Zuckerberg’s goal of turning Meta into a major player in AI by the end of 2025.
Initially introduced in September 2023, Meta AI has been integrated into Messenger, Facebook, WhatsApp, and Instagram, replacing traditional search functions. The decision to develop a separate app marks a strategic expansion to increase user engagement and unlock potential revenue streams.
Zuckerberg hinted at the possibility of a dedicated AI app in January when responding to a user’s suggestion on Threads. A standalone Meta AI app would directly challenge OpenAI’s ChatGPT, which operates independently.
To generate revenue, Meta is exploring monetization strategies, such as a subscription model similar to OpenAI’s ChatGPT Plus. Meta’s Chief Financial Officer, Susan Li, has highlighted potential earnings from premium subscriptions and AI-driven recommendations.
Meta AI currently has 700 million active users across its integrated platforms, with India being a significant market, particularly through WhatsApp. However, its standalone AI app attracts less than 10 million monthly visitors. According to internal sources, some Meta AI developers are working seven days a week to meet the company’s goals.
In a January memo that announced layoffs, Zuckerberg informed employees that Meta is currently engaged in the development of some of the most critical technologies in the world, including artificial intelligence, augmented reality glasses, and social media. “This year is expected to be very challenging, and I am committed to ensuring that we have the most talented individuals,” the memo read.
Meta’s move follows similar steps by xAI and Google, which have both released individual AI assistant apps. Google made Gemini available as a dedicated iOS app in November, and in early 2024, the company stopped allowing iOS users to access Gemini via the main Google app, instead directing them to download the separate Gemini app.
xAI introduced a Grok app for iOS and a dedicated website in January, allowing users to access the AI assistant beyond Musk’s X platform. Android users who wish to use Grok currently have to register for a waitlist.
Despite the growing competition, ChatGPT remains the most widely used AI-powered assistant based on app downloads. Other leading generative AI chatbot apps include Google Gemini, Microsoft’s Copilot, and ByteDance’s Doubao.
Other major tech firms, such as Microsoft Corp. (NASDAQ: MSFT), are also likely to unveil their own innovative AI products to stamp their mark on this rapidly evolving industry.
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