Meta Rolls Out AI Assistant on Social Media Platforms

Last week, Meta Platforms Inc. (NASDAQ: META) announced that it would be launching its AI assistant across its social media platforms, including Facebook, WhatsApp, Messenger and Instagram. The assistant, called Meta AI, is the company’s biggest push into this space so far. It has been designed to generate images, create animations and answer questions, among other features.

The assistant can be accessed via the search box of the Messenger, Facebook, Instagram and WhatsApp applications, which makes it easier for users to ask questions that it can answer. For example, the company revealed that users can ask Meta AI to help plan a trip, recommend restaurants to visit or give tips on how to decorate a space. Meta CEO Mark Zuckerberg also revealed that this AI assistant was built on the company’s latest large-language model: Meta Llama 3.

This state-of-the-art, open-source, large-language model was also rolled out last week. Models under this will soon be available on Google Cloud, Microsoft Azure, AWS, IBM WatsonX, Hugging Face, Databricks and NVIDIA NIM, with support from hardware platforms provided by Qualcomm, NVIDIA, Intel, Dell, AWS and AMD.

Meta AI shall be competing with the likes of Google Gemini by Google and ChatGPT by OpenAI. In a surprising move, Meta has partnered with Microsoft and Google to generate results from search engines designed by the aforementioned companies.

In his announcement, Zuckerberg claimed that Meta AI was currently the most intelligent no-cost artificial intelligence assistant. Following the announcement, Meta’s shares rose by more than 1%.

This artificial intelligence assistant can also be accessed via the website. Here, individuals can ask it for help with things such as writing an email or solving a math problem. Accessing the assistant from the site also allows users to save their conversations in case they want to refer to them in the future.

According to Zuckerberg, the assistant’s feature that will allow users to generate images shall be available in beta on the MetaAI site and WhatsApp. Users will see images start to appear once they start typing, with the assistant offering prompts to refine or change the image. These generated images can also be animated into GIFs that can be shared to others.

The first time Meta introduced its assistant in beta was in September 2023 during its Connect event. Meta AI is rolling out in English across more than 12 countries, including Canada, the United States, Australia and New Zealand.

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