How Computer Gaming Industry Leverages Artificial Intelligence

Andrew Maximov, a 12-year veteran of the computer gaming industry, still marvels at the loads of money spent to build some of the computer games now available. He reveals that while working for PlayStation, one project he worked on cost the company $220 million to produce. Marketing cost approximately double that sum, and Maximov says such huge budgets aren’t sustainable in the long-term for many companies. However, AI looks set to change this.

Maximov owns Promethean AI. The company intends to slash the cost of creating computer games and aims to automate most of the repetitive tasks that have been hamstringing game designers and keeping them from focusing on their core role of coming up with unique creative work. Promethean AI offers tools that allow game designers to play a leading role in the automation of their creations. This is possible because the AI tools learn from the developer and then automate what the system has learned.

Maximov says that rather than AI replacing humans, the technology will work alongside creatives during the game-development process. For example, an artist can enter a command in the AI tool, and the system will rummage through concept files before coming up with digital suggestions bringing to life the idea that the artist has in mind.

Maximov says this process often delivers surprising results, such as when a command was entered to construct a police station, and the AI placed a doughnut on each officer’s desk. Another time, an artist was surprised to see the AI putting socks underneath coffee tables; when the instructions were analyzed, it was found that the system had been instructed to create a bachelor apartment. The socks underneath the coffee table were the AI’s little detail that characterizes many bachelor apartments.

Inworld, a software company in California, is also doing its own work to bring AI into the computer-game-development world. CEO Kylan Gibbs says Inworld wants to enable developers to have bigger dreams than have ever been possible. AI will aid the process of storyline creation, so artists will have huge help in dreaming bigger.’s CEO Nick Walton adds that deploying AI will boost personalization of the games created. The worlds created will be dynamic and adaptive, which will make it possible for someone to play the same game multiple times and have a unique experience each time. Characters created with AI will also be able to perceive, sense and feel everything around them, which will make it possible to create realistic relationships during the gaming process.

It remains to be seen what impacts these AI capabilities will have on staffing requirements within the gaming industry.

With many entities engaged in the production of advanced processors targeting the AI industry, such as Intel Corp. (NASDAQ: INTC), advances are likely to be seen in industries far-removed from computer gaming as a result of the growing realization of the transformative effects of these technologies.

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