Earlier this week, Apple Inc. (NASDAQ: AAPL) launched a preview of Apple Intelligence, a suite of artificial intelligence (“AI”) features that will automatically sort notifications, generate emails and improve Siri. This software was rolled out in the developer beta of iOS 18.1. It is also available in similar releases for Mac and iPad.
At the moment, Apple Intelligence is only available to developers registered to Apple. The company’s developer program costs $99 annually. Users will need to get on a waitlist on the company’s settings application after updating to obtain access to the service.
Apple plans to release Apple Intelligence to the public later this year. The 18.1 version number suggests that this offering will not be launched alongside new iPhone hardware, which is expected to be rolled out running iOS 18 next fall.
This artificial intelligence offering is a major move for Apple. Investors are hopeful that the integration of artificial intelligence with Apple’s OS may encourage a new wave of upgrades soon, particularly since the system will only work on the newer versions of iPhone, starting with the iPhone 15 Pro.
Wamsi Mohan, an analyst at Bank of America, stated in a note that they expected this cycle to remain strong for an extended period as these artificial intelligence features improve the next iPhone model. While the preview doesn’t include all the features the company exhibited during its Worldwide Developers Conference last month, it does include:
- A new Siri look that makes phone edges glow.
- better movie creation and photos search.
- summaries for Messages, Mail, voicemail transcriptions generated by AI.
- Siri can answer troubleshooting queries on Apple products
- Siri will also be able to understand instructions when the speaker stutters.
- Apple’s text-generation service, Writing Tools.
Writing Tools will allow users to change the tone of language used, rewrite an existing copy and come up with smart replies to messages.
In its announcement, Apple noted that other features would be launched over the next year. They include:
- emoji generation
- image generation
- ChatGPT integration
- automated cleanup of photos
- Siri improvements, including its ability to use personal data of users and take actions inside applications.
During its developers’ conference, Apple revealed that its custom emojis, dubbed Genmoji, could be created by users when they couldn’t find the emoji that would express exactly what they wanted to say. This feature, the company explained, would only require users to type a description on their keyboard and give the offering time to generate options.
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