Apple Unveils AI Strategy, Plans to Partner with OpenAI

During its presentation at the annual Worldwide Developers Conference held in California, Apple rolled out new artificial intelligence (AI)-powered features. For a while now, Apple has been under pressure to maintain its pace as its competitors continue to launch artificial intelligence products.

For instance, Google launched Gemini, a free artificial-intelligence app optimized for Ultra, Pro and Nano sizes, about a year after it launched the Bard chatbot. Microsoft also debuted its Azure AI platform, which deploys generative artificial-intelligence solutions to solve today’s challenges and create the future. In addition, the global technology company launched Copilot+ personal computers, equipped with artificial intelligence features.

Apple CEO Tim Cook stated that this was a big step for the company and went beyond AI.

The features are supported through its partnership with OpenAI and include an overhaul of Siri. The revamp will allow the company’s virtual assistant to carry out significantly more tasks with the aid of ChatGPT.

Apple users can now also create email summaries from their mailboxes and generate their own emojis.

Currently, the multinational technology company is focused on differentiating itself from rivals such as Google and Microsoft by ensuring privacy is the primary focus of AI, which is known to collect expansive amounts of data.

Craig Federighi, senior VP of software engineering at Apple, stated that Apple Intelligence protected user privacy at each step while placing artificial intelligence models right at the center of consumers’ Mac, iPad and iPhone.

These new features will be available with no charge on the iOS 18 operating system, which is set for release later this year. It should be noted that all the features shall only work on recent models of Macbook, iPad and iPhone.

Sam Altman, the CEO of OpenAI, stated in a post on social media that he was happy to be working with Apple to incorporate its chatbot and virtual assistant into their products.

Not everyone is happy with this partnership, however. xAI founder, Elon Musk, criticized the partnership between the two companies, asserting that Apple wouldn’t be able to account for user data once it was obtained by OpenAI.

In a post on X, Musk stated that this move was a gross security violation. Musk is also the CEO of Tesla Motors and SpaceX, a spacecraft manufacturer, launch service provider and satellite communications company.

This latest move by Apple doesn’t seem to have impressed investors either; the company’s shares dropped by almost 2% this week.

AI is seeing a surge of investment in various industries, and businesses such as Microsoft Corp. (NASDAQ: MSFT) are helping to power this revolution by availing the know-how and systems needed to drive the revolution forward. The future promises to bring plenty of innovations in this field.

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