OpenAI Unveils Text-to-Video AI Model

The company behind ChatGPT has unveiled a generative text-to-video artificial intelligence (AI) model that can generate video from text. Developed by San Francisco-based AI research organization OpenAI, the text-to-video model — Sora — can use text prompts from users to generate videos of up to a minute in length.

Although Sora still isn’t available to the public, OpenAI’s announcement left the internet ablaze with varied reactions.

OpenAI CEO Sam Altman went to social media platform X to ask users for prompt ideas before feeding the prompts into the company’s text-to-video AI model. Some of the prompt ideas offered by users and fed into the model included a couple of dogs holding a podcast on a mountain, a cooking video and a variety of aquatic animals traversing the ocean on a bike.

According to OpenAI, its goal is to teach the text-to-video model to help people solve challenges that need real-world interaction by helping them understand the physical world in motion and stimulate it. Sora can use simple text prompts to generate high-quality videos of virtually anything a user can think of.

An OpenAI blog post states that the AI model can generate several characters and different kinds of motions accurately. The company also noted that Sora may find it hard to capture the spatial details or physics of more complex scenes, resulting in generated videos that are illogical.

Despite this, many of the videos OpenAI shared online were high fidelity and featured such hyper-realistic visual details that many casual viewers couldn’t tell they were AI generated. While many online viewers were amazed at the groundbreaking technological advancement that is Sora, just as many were immediately concerned with how the technology may help spread digital misinformation and eliminate human jobs.

AI technology has been around for a couple of years now with barely any regulation despite the potential negative impact it could have. “Deepfaked” images and videos of politicians, celebrities and even private individuals are becoming more prevalent online, thanks to similar technology.

With the advent of text-to-video AI such as Sora that can generate hyper-realistic videos, the safety and ethical implications of living in a world where virtually anyone can generate nigh-indistinguishable video is daunting. OpenAI may not be the first company to develop generative text-to-video AI, but Altman’s position at the head of the privately held company allows him to hype generative AI technology even before regulators test the technology for potential harm.

Last week, the Federal Trade Commission proposed rules that would ban the creation of AI impressions of real people. A press release from the FTC noted that it has taken action due to increasing complaints pertaining to impersonation fraud.

That action notwithstanding, AI is gaining ground in most industries, and companies such as Palantir Technologies Inc. (NYSE: PLTR) are focused on leveraging these technologies to bring to market software solutions for various business needs, such as analytics.

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