OpenAI to Use Content from FT in Future AI Model Training

Artificial intelligence company OpenAI has signed a deal with the Financial Times to license the publication’s content and use it to develop AI models. The licensing deal will also allow generative AI model ChatGPT to answer user prompts with summaries sourced from the Financial Times (FT).

Although the San Francisco-based artificial intelligence research and development company did not disclose the financial terms of its agreement with FT, it has signed similar deals with other media houses, including Prisa Media in Spain, Le Monde in France and global media publisher Axel Springer.

The licensing deal with the Financial Times represents the Microsoft-backed startup’s latest connection with the media as it builds up the massive repository of information it will need to train its next-generation artificial intelligence models. The deal between the AI startup and FT will help OpenAI enhance the functionality of the popular ChatGPT chatbot with archived Financial Times content.

Additionally, ChatGPT-generated summaries will also include links to the publication, both companies say. The companies also revealed that they will team up in the future to develop new AI features and products for Financial Times readers.

OpenAI has enjoyed significant attention over the past couple of years, thanks to the launch of breakthrough tools such as ChatGPT. With the backing of major companies such as Microsoft and a host of industry-leading AI tools, OpenAI is leading the charge in the development of next-generation, AI-powered tools.

As artificial intelligence companies require significant amounts of data to train their AI models, OpenAI has spent the past several months forging partnerships with media publishers that own years and years’ worth of content. FT Group CEO John Ridding says the media publisher is keen on investigating the practical outcomes of combining artificial intelligence with news sources through its partnership with OpenAI.

ChatGPT triggered the current generative AI rush in late 2022 and can mimic human conversation as well as perform tasks such as writing poems, summarizing long texts and even generating theme-party ideas.

Despite the technology’s novelty, some players in the content-generation game have already begun deploying generative AI. For example, Buzzfeed announced that it will use artificial intelligence to power its personality quizzes while the New York Times revealed that it used ChatGPT to create a message generator last Valentine’s Day.

Meanwhile, the Financial Times purchased access to ChatGPT Enterprise in early 2024 to ensure its teams are adequately trained with technology and can benefit both productively and creatively from all of OpenAI’s tools.

There has been a proliferation of companies such as Inc. (NYSE: AI) offering diverse cloud-based artificial intelligence solutions for enterprises. Teams using these solutions are likely to reap the productivity and efficiency benefits that AI brings to the business landscape.

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