Frustrated by Celebs, Spanish Company Reaps Benefits of Switching to AI Model

The Clueless, an artificial intelligence (AI) modeling agency in Spain, has designed an AI model known as Aitana. The model was designed by Rubén Cruz, who is also the founder of The Clueless.

In an interview, Cruz explained that after discovering that most projects were cancelled or put on hold due to issues with models or influencers and client numbers were dwindling, the agency decided to switch to artificial intelligence. Using AI, the company created its own influencer to use as a model for brands they worked with. Aitana is seen as a pink-haired, 25-year-old woman from Barcelona.

The company’s graphic designer revealed that once they realized people follow lives online, they focused on giving Aitana some reality so individuals could better relate to her. Aitana is portrayed as a fitness enthusiast who describes herself as caring and outgoing, according to her website.

The designers based their AI model on what society likes, with a focus on hobbies, tastes and niches that were trending. Even her name wasn’t chosen randomly; it contains the acronym for artificial intelligence, AI.

Cruz explained that by switching to an AI model, the agency could make a better living without depending on other people who wanted to make a ton of money by posing or those who had manias or egos. Through their model, the Clueless earns up to €10,000 in a month. This varies though, as she earns a little more than €1,000 for every advert she does. Aitana was also recently picked to be the face of a sports supplement company, Big. In addition, she uploads her photos in lingerie to a platform similar to OnlyFans known as Fanvue.

In the last couple of months, she gained more than 121,000 followers on Instagram. All her photos receive thousands of reactions and views. Aitana even receives private messages from celebrities who aren’t aware that she isn’t a real person. Cruz revealed that one well-known actor, who has almost five million followers on Instagram, messaged her asking her out.

To effectively operate the AI model, the company’s team has weekly meetings to create Aitana’s life. During the meeting, they make decisions on what she’ll do during the week, which photos will be uploaded on her feed, and which places she’ll visit.

With the elimination of wardrobe changes and photo shoots, all the design experts need in addition to AI is Photoshop to make it look like she visited popular locations in the world. The company believes that the adoption of AI by more companies will help reduce market prices and bolster small companies that cannot afford huge advertising campaigns.

Aitana is just one example of how businesses are leveraging artificial intelligence and combining it with solutions from a number of AI companies such as International Business Machines Corp. (NYSE: IBM) to address many of the challenges that they face in their operations.

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