- Interconnected network of AI agents fundamentally transforms how marketing agencies create value and scale their impact
- The infrastructure will be introduced in three key phases: operational streamlining, strategic enablement and creative augmentation
- ONAR’s sees collaboration as foundational to the company’s long-term vision of building an advanced AI-powered agency system
ONAR Holding Corp. (OTCQB: ONAR), a marketing technology company focused on AI-powered growth solutions, has announced the expansion of its strategic partnership with IQSTEL Inc. (NASDAQ: IQST) and IQSTEL’s artificial intelligence subsidiary, Reality Border (ibn.fm/whT2b). The collaboration will lead to the development and phased rollout of a multiagentic operating infrastructure designed to support ONAR’s internal teams and client services with a secure, scalable and highly automated system powered by AI.
“This initiative is about amplifying human potential with AI—not replacing it,” said ONAR Holding Claude Zdanow (ibn.fm/loQzr). “We are investing in intelligent systems that help our teams move faster, think smarter, and achieve superior outcomes for our clients. This interconnected network of AI agents fundamentally transforms how marketing agencies create value and scale their impact.”
According to agreement, IQSTEL will embed specialized AIRWEB AI agents within ONAR company operations and client accounts, enabling automation of repetitive tasks while preserving data security, brand integrity and creative oversight. The text-based assistants require no additional infrastructure and provide ONAR’s commercial team with real-time insights, campaign intelligence and operational efficiency. Built with strict security protocols, the platform will not retain or store proprietary data, ensuring compliance and data integrity.
The infrastructure will be introduced in three key phases: operational streamlining, strategic enablement and creative augmentation. During these phases, AI agents will increasingly integrate into key workflows, progressing from task-based automation to collaborative intelligence that supports high-level marketing strategy and content development. This phased approach allows ONAR to scale the platform in alignment with real-time business needs and ensure continuous optimization.
ONAR’s leadership sees this collaboration with IQSTEL and Reality Border as foundational to the company’s long-term vision of building an advanced AI-powered agency system. This is an evolution of the company’s proprietary Cortex platform, which already serves as the foundation for performance marketing, media planning and data analysis across ONAR’s agency network. By integrating multiagent architecture into Cortex, ONAR intends to redefine how marketing services are delivered, emphasizing speed, efficiency and intelligent automation without sacrificing creative and strategic depth.
The partnership also leverages IQSTEL’s telecommunications expertise and Reality Border’s AI architecture to create a uniquely capable infrastructure that bridges marketing technology with enterprise-grade AI. ONAR emphasized that the initiative is not about replacing human talent but rather enhancing it with tools that enable teams to deliver better results, faster and more efficiently.
ONAR Holding Corp. is building a new kind of marketing organization, one that blends traditional agency services with AI-first technology. Its agency network includes specialized units such as Storia (performance marketing), Of Kos (healthcare marketing) and ONAR Labs (technology incubation). This structure allows the company to serve a range of mid-market clients, typically those generating between $50 million and $1 billion in annual revenue, across industries including CPG, healthcare and retail.
ONAR’s business model is also unique: Instead of billing by the hour or based on ad spend, the company offers fixed-rate access to creative and campaign services across multiple platforms. This “platform-first” model allows clients to scale without cost escalation, while ONAR remains focused on delivering measurable business results. With campaigns currently running on more than 20 platforms, the company is positioned to deliver integrated, data-driven marketing at scale — and now, with the multiagentic AI system in place, at greater speed and efficiency.
This AI infrastructure initiative, made possible through the expanded IQSTEL partnership, marks a key step in ONAR’s strategy to lead the next era of marketing, an era driven by intelligent systems, collaborative automation and performance-aligned service models. This groundbreaking initiative also signals a broader movement in the industry toward agentic operations, where teams are empowered by AI not only to do more but to do it smarter.
For more information, visit the company’s website at www.ONAR.com.
NOTE TO INVESTORS: The latest news and updates relating to ONAR are available in the company’s newsroom at https://ibn.fm/ONAR
About AINewsWire
AINewsWire (“AINW”) is a specialized communications platform with a focus on the latest advancements in artificial intelligence (“AI”), including the technologies, trends and trailblazers driving innovation forward. It is one of 70+ brands within the Dynamic Brand Portfolio @ IBN that delivers: (1) access to a vast network of wire solutions via InvestorWire to efficiently and effectively reach a myriad of target markets, demographics and diverse industries; (2) article and editorial syndication to 5,000+ outlets; (3) enhanced press release enhancement to ensure maximum impact; (4) social media distribution via IBN to millions of social media followers; and (5) a full array of tailored corporate communications solutions. With broad reach and a seasoned team of contributing journalists and writers, AINW is uniquely positioned to best serve private and public companies that want to reach a wide audience of investors, influencers, consumers, journalists, and the general public. By cutting through the overload of information in today’s market, AINW brings its clients unparalleled recognition and brand awareness.
AINW is where breaking news, insightful content and actionable information converge.
To receive SMS alerts from AINewsWire, text “AI” to 888-902-4192 (U.S. Mobile Phones Only)
For more information, please visit www.AINewsWire.com
Please see full terms of use and disclaimers on the AINewsWire website applicable to all content provided by AINW, wherever published or re-published: https://www.AINewsWire.com/Disclaimer
AINewsWire
Los Angeles, CA
www.AINewsWire.com
310.299.1717 Office
Editor@AINewsWire.com
AINewsWire is powered by IBN