- In a Forbes article, ONAR CEO speaks about the seismic shift from traditional Google search toward AI-enhanced platforms
- A technology-first network of companies built to deliver business performance through disruptive marketing and technology, ONAR Holding is prepared for this new approach
- ONAR agencies leverage AI and data analytics to optimize campaign performance, enhance customer targeting and improve operational efficiencies
ONAR Holding Corp. (OTCQB: ONAR), led by CEO Claude Zdanow, is leveraging its AI-powered marketing technologies to help mid-market companies grow revenue in the evolving era of AI-driven search and advertising. In a recent Forbes interview, Zdanow spoke about the seismic shift from traditional Google search toward AI-enhanced platforms. He explained that users are increasingly interacting with generative AI and chat interfaces instead of typing queries into search engines, and this transformation reshapes how companies must approach marketing.
“We’re shifting from gaming Google’s algorithm to engaging in real-time AI searches that respond directly to what we ask,” said Zdanow. “That’s the fundamental transformation unfolding right now.”
This transition, noted Forbes, leads people to expect immediate, conversational engagement. Zdanow explained that this evolution requires marketers to transition from SEO-centric strategies to AI-compatible content and integrations, ensuring brands appear within the AI-generated responses that consumers have come to rely on. “Traditional SEO often involved manipulating search rankings through keyword stuffing or an over-reliance on backlinks,” the article pointed out. “There was definite utility behind such practices for companies wishing to be found, especially over their competitors.”
These “stacked entries” weren’t always helpful for end users, however. Something that is proving more useful is language model optimization (“LMO”), which is “poised to disrupt this search model by operating as a kind of online oracle,” Forbes reported.
“Language model optimization is about creating content that’s actually relevant and useful so that AI, not just a search engine, can interpret it, trust it, and serve it up as the best answer,” said Zdanow. “It’s no longer about finessing the system. It’s about genuinely solving a user’s problem. . . .
“This shift isn’t just about changing tactics,” Zdanow continued. “It’s about changing intent. We must stop thinking in terms of algorithms and start thinking in terms of audiences. Moving forward, the question won’t be ‘How do I get ranked?’ but rather: ‘How do I help someone?’”
A technology-first network of agencies built to deliver business performance through disruptive marketing and proprietary technology, ONAR is prepped for this new approach. The company’s vision is to redefine marketing services by leading with technological advancement, and its strategic growth model focuses on growing and acquiring proven agencies under one umbrella to deliver superior service offerings across industries. Currently the company’s operations are organized across a network of specialized agencies that serve more than 45 clients across a wide range of industries, including the following:
- Storia, a premier performance marketing agency specializing in brand growth and with a focus on data-driven excellence.
- Of Kos, a full-service healthcare marketing agency committed to redefining the patient’s experience.
- ONAR Labs, the company’s pioneering technology incubator that brings together data scientists, engineers and industry experts to develop proprietary marketing technologies.
Looking ahead, “we continue to leverage AI and data analytics to optimize campaign performance, enhance customer targeting and improve operational efficiencies,” said Zdanow in a recent shareholder update (https://nnw.fm/uQFIS). “Our ongoing commitment to technological innovation ensures that ONAR remains at the forefront of the consistently progressing marketing landscape, driving client and shareholder value.
ONAR plans continued investment in tech, acquisitions and global expansion. “This is only the beginning—we’re just getting started,” Zdanow said. As AI upends SEO and advertising, ONAR positions itself at the forefront, empowering mid-market brands to thrive in the age of conversational AI search.
For more information, visit the company’s website at www.ONAR.com.
NOTE TO INVESTORS: The latest news and updates relating to ONAR Holding Corp. are available in the company’s newsroom at https://ibn.fm/ONAR
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