Artificial intelligence is reshaping how financial services operate, with chatbots moving beyond basic customer support and into payments and online shopping. Payment companies and AI developers are now working together to allow transactions to take place directly inside chat-based platforms.
One of the most notable steps in this direction comes from PayPal, which has entered into a partnership with OpenAI. The collaboration links PayPal’s payments infrastructure with ChatGPT through a shared technical framework. This will allow users to complete purchases within a ChatGPT conversation using their PayPal accounts, without switching apps or visiting separate checkout pages.
Alex Chriss, PayPal’s president and chief executive, noted that many users already rely on ChatGPT to help with everyday decisions, including shopping. At the same time, PayPal remains a widely used tool for online purchases. By combining those habits, he said, the companies aim to reduce friction between product discovery and payment, allowing customers to move from conversation to checkout with minimal steps.
PayPal is also expanding its internal use of OpenAI’s technology. The company plans to roll out ChatGPT Enterprise to its workforce of over 24,000 employees. Engineering teams will have access to OpenAI’s coding assistant systems, and the firm intends to make wider use of OpenAI’s application programming interfaces across different parts of its business.
OpenAI, meanwhile, has introduced a feature called Instant Checkout for users in the United States. Developed with Stripe, the system allows purchases to be completed directly within a chat window.
The underlying software has been released as open source through the Agentic Commerce Protocol, which outlines how AI systems can coordinate transactions while leaving merchants in control of customer relationships and payments. The framework is designed to work with multiple business models and payment providers.
Early versions of the shopping experience include products from Etsy, with plans to expand to merchants that operate on Shopify. Brands such as Vuori, SKIMS, and Glossier are among those taking part.
When a user asks shopping-related questions, ChatGPT displays products based on relevance. OpenAI notes that the availability of Instant Checkout does not affect how products are ranked and that results are not paid placements.
Once a customer confirms a purchase, ChatGPT sends the order information to the merchant’s backend systems. Sellers can then approve or decline the request, process payment through their preferred provider, and manage fulfillment using their existing tools.
Banks and other fintech firms are also adopting AI assistants for tasks ranging from customer inquiries to fraud monitoring and customized financial guidance.
These trends suggest that once more advanced technologies from entities like D-Wave Quantum Inc. (NYSE: QBTS) hit the market, the e-commerce segment will experience minimal friction in the uptake of these computational systems.
NOTE TO INVESTORS: The latest news and updates relating to D-Wave Quantum Inc. (NYSE: QBTS) are available in the company’s newsroom at https://ibn.fm/QBTS
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