The Academy of Motion Picture Arts and Sciences has officially confirmed that movies incorporating AI are eligible to compete for Oscars. In a recent update to its guidelines, the organization clarified that using AI tools will not give films an advantage or disadvantage when being considered for nominations.
Generative AI (Gen AI), which can produce everything from scripts and visuals to audio elements based on written instructions, has already contributed to recent Oscar-winning films. Still, the Academy emphasized that it will prioritize human involvement and creativity when selecting winners.
These changes come as part of broader updates to Oscar rules. From now on, Academy voters must view every nominated film within a category before casting their final votes, ensuring a more informed decision-making process.
AI’s presence in film became especially prominent after Adrian Brody won Best Actor for The Brutalist, a film where AI was used to enhance his Hungarian accent. Similarly, AI-assisted voice technology was used in Emilia Perez, a musical that also won at the Oscars. These examples highlight how AI can adjust voice tone and performance with precision, allowing for subtle enhancements in post-production.
Despite the growing use of these tools in filmmaking, the technology continues to stir debate. Creatives and actors have raised red flags about how AI is trained—often using their work without consent—and how it might replace jobs traditionally held by humans.
Actress Susan Sarandon voiced her concerns publicly, noting the risks of having her image and voice manipulated without her consent. Similarly, writers fear that studios might rely on AI programs like ChatGPT to develop ideas, outlines, or even scripts, sidelining human input for speed and cost efficiency.
To address these concerns, recent union agreements with studios have included protections around AI use. These measures aim to balance technological advancement with ethical considerations and creative integrity.
Even so, not everyone in the industry is convinced AI can truly rival human talent. Some animators say the technology isn’t yet capable of matching the depth and nuance required for award-winning work. Jonathan Kendrick of Rokit Flix likened AI’s current capabilities to those of a mediocre writer—useful for basic structure but lacking the emotional depth needed to produce something truly exceptional.
While AI may continue to play a growing role in the film industry, its creative limits and ethical challenges remain at the center of the conversation.
With more companies like Thumzup Media Corp. (NASDAQ: TZUP) commercializing ways to use AI in marketing, branding and other use cases, it is just a matter of time before these technologies become commonplace in all industries.
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