Amazon Unveils AI-Powered Shopping Assistant, Available on Prime Day
Last week, Amazon rolled out its generative artificial intelligence (AI)-powered shopping assistant to customers in the United States. The conversational assistant, Rufus, has been designed to aid consumers in making more informed decisions on their purchases and saving time. Rufus can be accessed on the Amazon shopping application beginning July 16, 2024, when Prime Day begins. In November 2023, Amazon rolled out a business chatbot dubbed Q, also powered by generative artificial intelligence. This bot can streamline communications and help with tasks such as generating posts for a blog. Amazon announced its new assistant at the start of the year,…