Zalando Looks to AI to Cut Costs, Speed Up Marketing Efforts
European fashion e-commerce giant Zalando is using generative AI to create images for its website and app more quickly, reflecting how artificial intelligence is changing the fashion industry and helping businesses cut costs. Based in Germany, Zalando operates in 25 European countries and offers a wide selection of accessories, clothing, and footwear. With fast-changing trends on platforms like TikTok and Instagram, the company has turned to AI tools to produce images fast enough to keep up with what’s trending. According to Matthias Haase, Zalando’s VP of content solutions, the company uses AI to stay flexible and respond quickly to what…