Netflix Uses GenAI in a Show, an Industry First
Netflix has taken a major step by integrating artificial intelligence into one of its shows for the first time. According to Ted Sarandos, the company’s co-CEO, this move is expected to help reduce production expenses while also improving the quality of content. The sci-fi series El Eternauta, created in Argentina, marks the company’s first project using generative AI for visual effects. The show tells the story of a group of people trying to survive after a deadly, fast-moving snowstorm hits. One scene, which shows a building collapsing in Buenos Aires, was brought to life using AI-based tools. Speaking after the…