Study Says Hype Around AI Tools Doesn’t Translate into Actual Use

A new survey has determined that few individuals regularly use hyped artificial intelligence (AI) tools such as ChatGPT. The investigators surveyed 12,000 individuals in six countries, including the United Kingdom, Japan, France, Denmark, Argentina and the United States. Of the total number surveyed, only 2% of respondents revealed that they used such products on a daily basis.

The survey was carried out by Oxford University and the Reuters Institute. In their report, the investigators stated that young individuals were going against the trend, with 18- to 24-year olds being eager adopters of this technology.

The lead author of the study, Dr. Richard Fletcher, stated in an interview that there was a mismatch between the public interest in artificial intelligence and the hype around it.

For their research, the investigators looked at views on generative artificial intelligence products, which are a new generation of tools that can respond to text prompts with answers as well as audio, images and video. Generative artificial intelligence came onto the scene in 2022 when ChatGPT was launched. The attention the chatbot garnered triggered a competition among technology companies that have since been injecting billions of dollars into developing their own AI products.

This study shows that despite all the attention and money been directed to generative artificial intelligence, it hasn’t translated to actual use by the general population. Fletcher noted that large chunks of the public weren’t particularly interested in AI, with 30% of individuals in the United Kingdom revealing that they hadn’t heard of any popular products.

The investigators also determined that most individuals expected generative artificial intelligence to have a huge impact on the society in the coming years, particularly for science, media and news. Most individuals also admitted to believing that these products would make their own lives better. Conversely, when asked if these tools would make the society as a whole worse or better, many individuals gave pessimistic views.

In the report, Fletcher noted that the fears and hopes of individuals when it came to artificial intelligence varied a lot, depending on the sector one was involved in. He explained that generally, individuals were optimistic about the use of artificial intelligence in healthcare and science but a bit pessimistic when it came to the technology’s use in journalism and news.

Additionally, some were worried about the technology’s impact on job security. Fletcher then added that the study was important because it highlighted the need to apply nuance to discussions on artificial intelligence.

Companies such as Salesforce Inc. (NYSE: CRM) may be unfazed by the talk of the current limited use of novel AI technologies because it is common for adoption to be initially slow before reaching a tipping point and accelerating to become commonplace in almost all industries.

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