Particle Launches AI App to Support Publishers

The adoption of artificial intelligence is viewed as a positive by many industries, except some, like the media industry. This tech has seen reporters get replaced with copy generated by AI, with other AI firms using work from actual journalists to meet the data demands of their chatbots without compensating the publishers.

Despite this, one start-up believes that artificial intelligence may be used to help consumers delve deeper into stories while finding ways to support journalists. Particle, the start-up in question, was founded in 2023 by Sara Beykpour. Beykpour is a former senior director of Product Management at Twitter (now known as X). She worked on products like Twitter Video and Twitter Blue.

The start-up recently launched an application whose core objective is to assist readers in better understanding stories, using artificial intelligence. Particle’s co-founder Marcel Molina is a former senior engineer at Tesla and Twitter.

The application works by summarizing news into key points and offering consumers different features that allow them to approach stories differently. This is in addition to compensating publishers or driving traffic back to news sites by displaying/linking sources under the summaries provided.

The start-up has already partnered with certain publishers to host their content on their application, including major outlets like Fortune, AFP, and Reuters. These partners will have better positions, with their links being highlighted in gold above other links.

Beta tests show that readers are visiting the publishers’ sites mainly because of the application’s user interface and design.

Particle plans to introduce new ways to work with the media, in addition to driving traffic their way. It also intends to provide users access to paywalled news, with Beykpour noting that cultivating deep partnerships is one of their goals.

The article section of the new application has tap targets, which enable readers to access a publisher’s site. Journalists’ faces are also included on their bylines, with consumers being able to click their profiles and follow them and/or read more of their content.

Readers can also change their reading modes using the application’s built-in artificial intelligence tools.

Additionally, the articles can be summarized in other languages, not just English. Readers can also listen to audio summaries of stories, with the application’s chatbot allowing users to ask questions. The AI bot has been designed to offer instant answers in addition to the application offering suggested questions and displaying queries asked by others.

The application can be downloaded from iOS and works on both iPads and iPhones.

As entities like NVIDIA Corp. (NASDAQ: NVDA) continue to develop even more advanced artificial intelligence hardware like chips, we are likely to see even more applications that leverage this technology in different spheres of life.

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