OpenAI Starts Testing SearchGPT, the Latest AI Innovation

OpenAI recently announced that it had begun tests on its new search engine, which uses generative artificial intelligence (AI) to produce results. The American artificial intelligence research organization was behind the launch of ChatGPT, the now famous chatbot and virtual assistant launched about two years ago.

The company revealed last week that SearchGPT would be rolled out to a small group of publishers and users before being launched to a wider market. The company plans to incorporate the search features into its chatbot, instead of launching a standalone product.

In its statement, OpenAI explained that its search engine was a temporary prototype that would merge its artificial intelligence models with the ability to search the internet. SearchGPT has been designed to respond conversationally to searches, while offering the latest information based on relevant sources. This new feature positions OpenAI as a direct competitor to major search engines, including Google and Bing, the latter being a product of Microsoft Corp. (NASDAQ: MSFT), which has invested heavily in OpenAI.

In a blogpost, OpenAI explained that finding information online required effort, needing multiple attempts to acquire relevant results. It noted that by improving the conversational capabilities of its models with real-time data from the internet and promoting trusted sources, users could find what they were looking for easier as well as faster.

This comes at a time when OpenAI is fighting legal action over alleged copyright violations.

In the last couple of months, a number of media organizations and news outlets, including the Intercept, the Chicago Tribune and the New York Times, have filed lawsuits against OpenAI. In their suits, the plaintiffs argue that the AI research organization has illegally trained its artificial intelligence models on their published work without offering them compensation or obtaining consent, effectively profiting off of protected material while plagiarizing their work.

OpenAI has refuted these claims, arguing that the services they offer create something new and fall under the doctrine of “fair use.”

These developments come as tech companies continue to integrate generative artificial intelligence into their search engines. Google recently launched AI Overviews, a search feature enabled by artificial intelligence that summarizes information from search results and eliminates the need for users to look through various sites.

While the tech giant announced the feature’s success in its recent earnings call, the offering’s launch was met with criticism from creators and publishers who were concerned that it diverted ad revenue and traffic away from their websites.

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