ONAR Holding Corp. (ONAR): Building a Martech Powerhouse Through AI and Strategic Acquisitions

• ONAR’s acquisition-led growth operation is accelerating, with a major marketing tech acquisition set to double revenues at subsidiary Storia
• AI, data, and automation are at the core of ONAR’s efforts to help middle-market clients achieve measurable marketing performance
• Fiscal 2024 marked major operational progress, with asset growth, cost reduction, and increasing investor confidence through successful capital raises

Marketing in the Age of AI and Data

Marketing is undergoing a once-in-a-generation transformation, powered by artificial intelligence, real-time data, and next-generation automation. Today’s marketing systems aren’t static; they’re dynamic, adaptive, and personalized in real time. For growth-stage and middle-market businesses, this shift presents both a challenge and an opportunity. Navigating this landscape requires tools that are flexible, insights that are deep, and strategies grounded in data. That’s precisely where ONAR Holding Corp. (OTCQB: ONAR) is establishing itself as a market leader.

Founded in 2021, ONAR is operating a network of best-in-class, technology-first marketing agencies designed to scale client performance in the digital age. By acquiring and integrating high-performing agencies into its operations, ONAR is offering clients measurable outcomes through proprietary tech, AI-powered workflows, and creative storytelling, an essential blend in the emerging “intelligence economy” of marketing.

A Transformative 2024 Sets the Stage

According to its April 2025 shareholder letter, ONAR achieved meaningful financial and operational growth last year. The company increased total assets by $1 million year-over-year to approximately $2.45 million and closed 2024 with nearly $1 million in current assets, marking key indicators of rising business momentum. Despite ending the year with a net loss, largely attributable to the costs tied to its reverse merger and ongoing transformation, ONAR has taken active steps to strengthen its financial position.

Cost-cutting measures reduced cost of revenues by $250,000 year-over-year, while capital raising efforts brought in about $2.1 million in notes payable during the year. Much of this capital is now being converted to equity, reflecting investor confidence in ONAR’s long-term strategy and helping to improve the company’s balance sheet.

Additionally, management reports that it is in late-stage conversations to finalize a new financing round, which will support its next acquisition and fuel further expansion.

Strategic Acquisitions Driving Growth

Central to ONAR’s growth plan is its disciplined roll-up strategy: acquiring innovative martech firms that complement its existing portfolio and unlock synergy opportunities. In February 2025, ONAR announced it would acquire a high-performing marketing technology company to merge with its subsidiary Storia. Once closed, this transaction is expected to double Storia’s revenues and drive stronger EBITDA margins through tech integration and operational efficiencies.

The acquisition reflects ONAR’s broader vision: to assemble a network of best-in-class agencies that leverage technology and combine data science, creative strategy, and performance marketing under one agile, scalable platform. By embedding proprietary AI across campaign workflows, ONAR agencies deliver dynamic personalization, predictive targeting, and automation that enhances every customer touchpoint.

A $1.7 Trillion Opportunity

ONAR’s vision is set against the backdrop of a rapidly expanding global martech market. According to Coherent Market Insights, the global marketing technology market is projected to nearly triple from $575.11 billion in 2025 to $1.77 trillion by 2032, representing a 17.3% CAGR. This explosive growth is being fueled by the increasing demand for AI-powered marketing tools, automation platforms, and data-driven engagement across industries such as retail, e-commerce, finance, and healthcare.

Automation tools are expected to make up over a third of total market share in 2025, with North America leading in overall spending and Asia Pacific posting the fastest growth. For companies like ONAR, focused on deploying intelligent, scalable solutions for mid-sized businesses, the timing couldn’t be better. As digital transformation accelerates and traditional marketing tactics lose effectiveness, businesses are increasingly seeking measurable performance from their marketing spend – precisely what ONAR’s agencies deliver.

While regulatory complexity and cost remain barriers to entry for smaller players, ONAR’s model and capital access give it a competitive edge in navigating these challenges and capturing share in one of the fastest-growing segments of the digital economy.

Poised for What’s Next

With its acquisition strategy accelerating, core financials improving, and investor support growing, ONAR is positioning itself as a force in the modern marketing ecosystem. The company’s leadership is building toward a future where data, technology, and storytelling converge to transform how brands engage customers.

For investors seeking exposure to the digital marketing space, particularly those targeting middle-market growth, ONAR offers a compelling value proposition at the intersection of martech innovation and acquisition-driven scalability.

For more information, visit the company’s website at www.ONAR.com.

NOTE TO INVESTORS: The latest news and updates relating to ONAR are available in the company’s newsroom at https://ibn.fm/ONAR

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