Beeline Holdings Inc. (NASDAQ: BLNE) Partners with Loft 100 Studios to Examine the Mortgage Market and New Approaches to Homeownership

• The partnership will focus on the production of a 45-minute “Bizumentary” examining current challenges and changes in the mortgage and housing markets.
• The production is scheduled to begin distribution the week of Sept. 21 through BizTV, American Life Network and American Forces Network.
• The three networks have a combined potential audience of approximately 90 million viewers, according to Beeline.
• The program examines mortgage affordability, interest rates, housing inventory, alternative underwriting, automation and access to home equity.
• Beeline operates a digital mortgage and financial technology platform serving both homebuyers and real estate investors.
• The company’s strategy includes mortgage products for younger borrowers, including consumers seeking investment properties, as well as equity-focused products for homeowners with substantial accumulated home equity.

Beeline Holdings (NASDAQ: BLNE), a digital mortgage platform offering a more efficient path to homeownership, has partnered with Emmy Award-winning Loft 100 Studios on a new documentary-style production examining developments in the mortgage industry and changing approaches to homeownership (https://ibn.fm/RZsjX).

The 45-minute production, described as a “Bizumentary,” is scheduled to begin distribution during the week of September 21 through BizTV, American Life Network and American Forces Network. According to Beeline, the networks have a combined potential reach of approximately 90 million viewers. The company said the production could subsequently be considered for distribution through larger networks as it gains exposure.

The program examines several issues affecting the housing and mortgage markets, including affordability, interest rates, housing inventory, and changes in how consumers obtain mortgage financing and access home equity. It also features perspectives from business executives and other participants in the housing and financial-services markets.

The production was developed with Loft 100 Studios, a full-service production company whose team and productions have received Emmy recognition. The program combines documentary-style interviews and business commentary with an examination of technologies and financial products being developed within the mortgage market.

For Beeline, the production provides an opportunity to discuss its digital mortgage platform alongside broader changes taking place in housing finance. “The mortgage industry is at an important turning point,” said Nick Liuzza, CEO of Beeline. “Affordability remains a challenge, but innovation is creating new solutions. Non-traditional mortgage products are gaining popularity because they solve real problems for borrowers, while technology and automation are making financing faster, simpler and more accessible.”

Beeline operates through its wholly owned subsidiary, Beeline Loans Inc., providing mortgage financing for primary homebuyers and real estate investors. The company has built its lending platform around artificial intelligence and automation. Its technology includes Bob, an AI-powered mortgage assistant, and Hive, a proprietary mortgage production engine.

Beeline says its digital lending process can support loan closings in approximately 14 to 21 days. The company also reports a Net Promoter Score above 80, a metric used to measure customer satisfaction and willingness to recommend a service.

The company’s target market extends beyond consumers purchasing a primary residence. Beeline has developed mortgage products that address borrowers seeking real estate investment properties. This segment includes younger consumers who may be entering property ownership through investment rather than purchasing a home solely for personal use.

The approach is relevant as younger generations continue to face barriers to traditional homeownership. Data cited by the National Mortgage Professional indicated that 26.1% of Gen Z respondents and 54.9% of Millennials were homeowners in 2024. Limited access to mortgage financing and housing affordability have been among the factors affecting younger buyers. 

Beeline has sought to use automation to shorten the initial mortgage qualification process. The company says its AI technology can provide an initial decision within approximately seven to eight minutes and give prospective borrowers an estimated 90% certainty regarding whether they qualify.

Homeowners who have accumulated significant equity represent another potential market for financial products. Beeline has identified approximately $10 trillion of U.S. home equity as an addressable opportunity and is developing solutions intended to give homeowners greater access to that capital.

For more information, visit the company’s website at www.MakeABeeline.com.

NOTE TO INVESTORS: The latest news and updates relating to BLNE are available in the company’s newsroom at  https://ibn.fm/BLNE

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